Apple, Google and Amazon set to launch new gadgets: what to expect

Apple launches iPhone 13 in the UK

Ming Yeung | Getty Images

Apple, Google, AmazonSamsung and other companies are gearing up for a busy fall filled with lots of new gadget launches.

It’s like a clock. Big tech companies are launching the latest products, like phones, watches or even robots and fly security dronesfrom August until November, to prepare for the holiday shopping rush.

Samsung will launch it next week, August 10, when it announces new foldable phones, giving it a chance to grab consumers before Apple hosts its iPhone event in September. New products from Apple’s fall events have a direct impact on the company’s bottom line. The party district is usually Apple’s largest. This had record sales last year for the three months ended December 25, for example.

Meanwhile, Google has promised to launch its next phone with an all-new chip, and its first Apple Watch competitor, this fall. And don’t forget Amazon: it usually announces new Echos, Fire TV products, and sometimes throws in a few surprises, like last year’s Astro Robot, at an event held between September and November.

There are plenty of them, so here’s a rundown of what to expect.


Samsung Galaxy Z Fold 2


Here’s what to expect: Samsung will launch the new generation of its foldable smartphones – the the teasers confirmed that – including the Galaxy Z Fold 4 and Galaxy Z Flip 4.

Customers can already reserve one of these new smartphones, although they have not yet been announced. Some of the biggest complaints about foldable phones have been the price of the high-end Galaxy Z Fold model and the obvious seam that interrupts the phone’s display. Any price drop or upgrade to make the crease less obvious will be notable. Samsung usually announces new headphones, tablets, and smartwatches to compete with Apple’s iPad, AirPods, and Apple Watch as well.

Here’s what he launched last August: Last year, Samsung unveiled the Galaxy Z Fold 3, which was priced at $1,799 and the Galaxy Z Flip 3 for $1,000. He also announced the Galaxy Buds 2 headphones and the Galaxy Watch 4.


Customers walk past a digital display of the new Apple iPhone 13 pro green color inside the Apple Store on 5th Avenue in Manhattan, New York on March 18, 2022.

fresh mike | Reuters

Here’s what to expect:

Apple is reportedly planning four iPhone 14 models this year, according to Bloombergwhich says we can expect new features like a permanent display on high-end Pro models. The same report indicates that Apple may abandon the 5.4-inch iPhone mini and instead launch a more affordable large-screen iPhone with a 6.7-inch screen. This suggests that Apple will launch an iPhone 14, an iPhone 14 with a bigger screen, the iPhone 14 Pro and the iPhone 14 Pro Max.

Apple is also expected to unveil three new Apple Watch variants, including a new entry-level SE model, a standard Series 8 and a rugged extreme sports edition, according to Bloomberg. AirPods Pro headphones need an update, and there’s still talk about Apple’s first mixed reality headsetbut these could also come later.

Still, Apple’s mixed reality headset would mark the company’s first major product launch since the launch of the Apple Watch in 2015. The headset will combine elements of virtual and augmented reality, allowing users to place content digital above the real world, according to Bloomberg. . Apple has been hard at work on VR content, hiring Jon Favreau to develop video content for its headset, the New York Times said in June.

What he launched last September: Last year at its fall product event Apple announced a new iPad and iPad mini, Apple Watch Series 7, iPhone 13, iPhone 13 mini, and iPhone 13 Pro Max.


Google Pixel 7 and 7 Pro


Although Google doesn’t get much revenue from its hardware business, it will launch its first smartwatch and the Google Pixel 7 as it continues to try to build momentum in the hardware market.

Here’s what to expect: Google has been announcing gadgets in October for years. Back in May at its I/O event, Google teased what’s on deck. Its latest phone, the Pixel 7, will feature a second-generation Tensor processor and a glass design with a new aluminum camera bar. A larger Pixel 7 Pro model will come with a triple-lens camera. But we don’t know much about what’s new on the phones, like pricing, or what the cameras and new chip are capable of, so expect to hear all about that.

Google also teased its Pixel Watch, the company’s first smartwatch, which will launch this fall. In a May 11 tweet, Google said the watch “features the best of Google, plus Fitbit health and fitness experiences.” So expect some sort of software tie-in that offers new fitness and health features.

We may see updates for at least one Google Nest product. A recent FCC filing by Google describes a product they are working on as a “wireless device”, with connectivity ports similar to current Nest devices, according to 9to5Google. It hasn’t announced any new thermostats or Nest speakers since 2020, so those might be on deck.

What he launched last year: Last August, Google announced new Nest cameras and doorbells. Then, in October, Google revealed all the details of its Pixel 6 and Pixel 6 Pro smart phones. They are the first smartphones to run on Google’s Tensor chip instead of Qualcomm’s processor.


Amazon Echo Show 15


Here’s what to expect: Amazon historically holds its hardware event in the fall, when it announces a slew of gadgets, ranging from new Echos (like last year’s Echo Show 15, pictured above) to glasses with Alexa built-in and more .

The fourth-generation Echo speaker launched in October 2020, so it’s due for an update unless Amazon continues to experiment with new form factors. Likewise, Amazon usually announces updates to its Fire TV products in the fall.

For two years, Amazon’s Ring has been teasing the Ring always at home Cam, a flying drone camera for home security. It still hasn’t launched, so we may know when it hits the market.

Here’s what he launched last year: Amazon had few surprises in store last year, so this year could be just as exciting. Amazon launched its Astro home robot, which is still only available by invitation. It also announced its first smart thermostat, the first Amazon-branded televisionsthe Echo Show 15 and a new Halo View fitness tracker.


This photo from Oculus shows what it might look like to play in an apartment.


Here’s what to expect: Meta, formerly Facebook, may have a new virtual reality headset on deck.

Bloomberg said in July that Meta was preparing to announce the Meta Quest Pro virtual reality game later this year. It will cost over $1,000 and will have a better screen, improved cameras, and support for improved graphics.

The Meta Quest 2 headset is currently the most popular on the market. As other players enter the race to develop the so-called “metaverse”, Facebook’s parent company will have to keep advancing its hardware to stay ahead. And he might want to release something before anything Apple plans.

Here’s what he launched last year: Last September, Facebook unveiled its update Portal video call devices. He hasn’t released a new version of his Oculus device since September 2020.

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