Amazon wants to map your home, so it bought iRobot

When I spoke to Colin Angle of iRobot earlier this summer, he said that iRobot OS – the latest software operating system for its robot vacuums and mops – would provide its home robots with a a better understanding of your home and habits. It takes on a whole new meaning with today’s news that Amazon bought iRobot for $1.7 billion.

From a smart home perspective, it seems clear that Amazon wants iRobot for the maps it generates to give it that deep understanding of our homes. The vacuum company has detailed knowledge of our floor plans and more importantly how they change. It knows where your kitchen is, what your kids’ bedrooms are, where your couch is (and how new it is), and if you’ve recently turned the guest room into a kid’s room.

This type of data is digital gold for a business whose main purpose is to sell you more stuff. While I’m interested to see how Amazon can leverage iRobot’s technology to enhance its smart home ambitions, many are right to be concerned about the privacy implications. People want home automation to work better, but they don’t want to give up the intimate details of their lives for convenience.

It’s an enigma in the tech world, but with us it’s much more personal. from Amazon history of sharing data with law enforcement agencies through its subsidiary Ring, paired with its “always listening (for the wake-up word)” Echo smart speakers and now its in-depth knowledge of your floor plan, give it a pretty comprehensive picture of your day-to-day life. .

The Roomba j7 has an AI-powered front camera that can identify objects in your home.

Each of iRobot’s connected Roomba vacuums and mops walks around homes several times a week, mapping and remapping spaces. On his latest model, the d7, iRobot has added an AI-powered front-facing camera that Angle says has detected more than 43 million objects in homes. Other models have a low resolution camera that points to the ceiling for navigation.

All of this makes it likely that this purchase is not about robotics; if that’s what Amazon wanted, it would have bought iRobot years ago. Instead, he probably took over the company (for a bargain – iRobot just reported a 30% drop in revenue in front of growing competition) for a detailed look inside our homes. Why? Because knowing your floor plan provides context. And in the smart home where Amazon plays a major role, context is king.

“We truly believe in ambient intelligence – an environment where your devices are woven together by AI so they can deliver far more than any device could on its own,” I said. says Marja Koopmans, director of Alexa smart home, in an interview last month. Ambient intelligence requires multiple data points to operate. With detailed maps of our homes and the ability to communicate directly with more smart home devices once the material has arrivedAmazon’s vision of ambient intelligence in the smart home suddenly becomes much more accessible.

Astro — from Amazon “lovely” home robot – was probably an attempt to obtain this data. The robot has good mapping capabilities, powered by sensors and cameras that let it know everything from where the fridge is, to what room you’re currently in. Obviously, Amazon already had the capability to do what iRobot does. But for a thousand bucks and with limited capabilities (it couldn’t vacuum your house) and no general release date, Astro won’t be getting that info for Amazon anytime soon.

Amazon’s Astro robot is capable of mapping your home.

Ring always-at-home camera has similar mapping capabilities, allowing the flying camera to safely navigate your home. This product has a broader scope than Astro, as it only costs $250 and has a very clear focus on security. But it is still not available for purchase.

So what iRobot brings to Amazon is context at scale. As Angle told me in May, “The barrier to the next level of AI in robotics isn’t better AI. That’s the context,” says Angle. “We’ve been able to understand the statement ‘go to the kitchen and get me a beer’ for a decade. But if I don’t know where the kitchen is, and I don’t know where the fridge is, and I don’t know what a beer tastes like, it doesn’t matter that I understand your words. iRobot OS provides some of that context and, because it’s cloud-based, can easily share information with other devices. (Currently, users can disable Roomba’s Smart Maps feature, which stores mapping data and shares it between iRobot devices.)

A map view of a Roomba j7 and AI-powered camera capabilities.

With context, the smart home becomes smarter; devices can work better and work together without the owner having to program or prompt them. Angle used the example of a connected air purifier (iRobot, so now Amazon, owns Aéris air purifiers). The air purifier could automatically know which room it was in by using the iRobot OS cloud. “It would be [know] ‘I’m in the kitchen. It’s normal to make more noise. And there are many sources of pollutants here. Compared to her role in a bedroom, it would be different,” says Angle.

Amazon now has four smart home brands (in addition to its Alexa platform, anchored by its Echo smart speakers and smart displays): home security company Ring, budget camera company Blink, and Wi-Fi pioneers. -Eero Mesh Fi. Add iRobot and Amazon has many of the elements needed to create an almost sentient smart home that can anticipate what you want it to do and do it without you asking. This is something Amazon has already started doing with its Hunches feature.

But consumer confidence is a major obstacle. Amazon will have to do a lot more to prove itself worthy of this kind of unfettered access to your home. Today, for many people, more convenience is simply not worth it.

Photography by Jennifer Pattison Tuohy/The Verge

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