Pavel Durov, CEO of Telegram wrote an article this week to reveal that Apple was holding back the release of a major Telegram update for an unknown reason. Now, the update has finally been approved in the iOS App Store, and Durov has confirmed that Apple has complained about the new animated emoji included in the app.
The latest update of the Telegram app for iOS includes several new features, especially for Premium subscribers. For example, it allows users to restrict voicemail messages and even offer someone a Telegram Premium subscription. However, the most notable feature of this update is the new emoji panel, which also brings new animated emoji.
More animated emoji are coming to Telegram
Telegram already has some animated emoji, but now the platform is pushing this feature even further. Users can finally add multiple animated emoji to their messages, where previously only individually sent emoji were animated. The application offers several packs of “Telemoji”, as these new animated emoji are called.
And that’s where the situation with Apple comes in. In a new post on his telegram channel, Durov claims that Apple demanded that the platform remove Telemoji from the update. Indeed, among the new packs, there was one strongly inspired by the original iOS emoji but with animations created by Telegram.
According to Durov, Telemoji “would have brought a whole new dimension” compared to the “low-res static emoji” included in iOS. The CEO of Telegram claims that Apple objected to “higher quality animated vector versions of standard emoji”.
Telegram update with Telemoji has been approved by the App Store review team. However, at least for now, this release does not include the animated emoji pack inspired by Apple’s design language. Durov says that in the long run this will motivate Telegram to make Telemoji even more “unique and recognizable”.
An Apple spokesperson has contacted 9to5Mac with some details about what happened with the Telegram update.
The App Store review team found that some of the new Telegram emoji have the same language as Apple branded emoji. According to App Store Guideline 5.2.5, third-party developers cannot create apps “confusingly resembling an existing Apple product”. In the same directive, Apple makes it clear that this includes not replicating the Apple emoji design.
Apple told Telegram why the app update was rejected and how developers can go about making the update comply with App Store guidelines. After Telegram removed the emoji pack inspired by Apple’s emoji, the app update was approved in the App Store.
The company pointed out that all App Store developers are subject to the same rules, and that these guidelines not only protect users, but also brands.
It should be noted that only Premium subscribers can send Telemoji, but anyone can see them in messages. Telegram is available for free on the App Storebut the Premium subscription costs $4.99 per month for iOS users.
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