A group of colleges and local councils in the Tay region of eastern Scotland announced on Thursday the appointment of Jason Grant, who previously worked as a student welfare officer at a local college.
However, critics argue that a woman would have been better suited for the job.
Lawyer Charlotte Proudman also questioned why a man was appointed to the post.
Grant’s role is the first of its kind in Scotland.
“He will coordinate and streamline the ‘Time of Dignity’ approach across the region by working directly with colleges and local authorities,” Grainger PR said in a press release announcing the appointment, which was made by a working group of .
“Jason will lead a regional campaign in schools, colleges and wider communities, raising awareness and understanding of the new law and ensuring that Scottish Government funding is allocated appropriately,” he said.
The Menstrual Products Act came into effect on Monday and means that menstrual products, including tampons and sanitary napkins, will be made available free of charge in public facilities in Scotland.
It will be the responsibility of local authorities and educational service providers to ensure that the products are available free of charge.
Grant called the legislation “transformational and long overdue” in the press release announcing his appointment.
“With our partners, we will look to refine existing product distribution and availability, including sustainable options and even plan performing arts workshops in schools and colleges to improve education around periods,” did he declare.
His appointment “surprised and intrigued some colleagues and friends”, according to the press release, but Grant, a former personal trainer and tobacco salesman, said he thought he had a lot to contribute to the position.
“I think being a man will help me break down barriers, reduce stigma and encourage more open discussions. Although it directly affects women, periods are a problem for everyone,” said he said, adding that he would also work to raise awareness about menopause. .
“It’s time to normalize these topics and get real about it,” he added. “I believe I can make strides by proving this isn’t just a women’s subject, by encouraging conversations across all genders, and by educating and engaging new audiences.”
A spokesperson for the task force that employs Grant said giving him the job “was a no-brainer given his extensive project management experience in both the private and public sectors.”
CNN has reached out to Grainger PR for further comment.