Samsung’s new partnership with Meta is a deal with the devil

The new Galaxy Z Flip 4 and Fold 4 seem like great phones. I’m not a big fan of foldable phones, but even I think the Z Flip 4 is probably the “funniest” phone we’ve ever seen, and I completely understand its appeal. But there’s one thing in particular about the two that bothers me: Samsung’s new partnership with Meta.

You probably have no idea it’s a thing, but at very fine of the Unpacked event, I noticed a slide on the big screen that shows Samsung’s official partners. We see this a lot from every phone company when they launch a new product, so it’s not surprising. What surprised me was seeing Meta there.

Samsung partnership with Meta displayed on a YouTube video

(Image credit: YouTube)

We reached out to Samsung and Meta, and confirmed that there is indeed a special new partnership between the two with the launch of the Galaxy ZFlip 4 and Galaxy Z Fold 4. On the consumer side, it’s a way to use Flexcam mode – where you bend the phone in a way that acts like a kickstand to use the cameras – in Instagram, Messenger and WhatsApp.

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