Twitter is officially diving into the world of podcasts. The social network announcement today that it is integrating podcasts into its platform as part of its new Spaces tab. The revamped Spaces tab and the addition of podcasts will be visible to a global English-speaking audience group on iOS and Android starting today.
The redesign introduces custom hubs for users called “Stations” that group content based on different topics, such as news, music, sports and more. The recommendations you’ll see will be based on the topics and people you follow. Twitter users will now be able to access a personalized selection of live and recorded spaces. Hubs will also feature the most popular podcasts from around the world. Once you come across podcasts, you can give a podcast a thumbs up or a thumbs down to let Twitter know if the content interests you.
Once you open the Spaces tab, you will see three sections. The top of the tab will show you the stations, which scroll horizontally and feature different themes and topics to listen to. Below you will see Spaces Spotlight, which lists some of the best selected audio content. Finally, you’ll see a list of upcoming spaces.
Today’s announcement isn’t exactly a surprise, given that the social network has been spotted testing a podcast add for the last two months. However, early testing indicated that Twitter was working on a dedicated podcasts tab, but today’s launch shows that Twitter is more interested in integrating podcasts with Spaces, instead of giving them their own home on the platform. form. TechCrunch also previously reported that Twitter was growing audio stations and a personalized audio summary.
“Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we continue to invest in audio creators,” Twitter said in a statement. blog post. “To do this in a simple and intuitive way that allows listeners to just press play and go, we started with a redesigned audio experience in the Spaces tab.”
Twitter says its internal research indicates that 45% of people who use Twitter in the US also listen to podcasts monthly, so now the company will automatically feature podcasts to help users discover content based on topics that interest them. interest.
When asked if Twitter has a timeline for a wider rollout or a desktop podcast launch, a spokesperson for the social network told TechCrunch that the company will be gathering feedback on the initial test and developing the feature. in a close future.
Twitter says adding podcasts is part of its plans to provide users with an “all-in-one personalized audio destination” by giving users even more audio content to listen to.
Twitter’s entry into the world of podcasts comes as Meta’s Facebook recently shut down its podcast service barely a year after its launch. The company also discontinued its short audio format sound clips characteristic and its audio hub. The change came while Meta was says favor short video projects above other initiatives, likely due to growing competition from popular short video app TikTok.
Given Facebook’s departure from podcasts, Twitter’s foray into the audio format could give it an edge over other social media networks if it’s able to successfully scale them.
It should be noted that today’s announcement comes as former Twitter security chief Peiter “Mudge” Zatko has alleged that Spaces lacked proper moderation. Zatko made that claim in an explosive whistleblower complaint. Zatko says a Twitter executive incorrectly told staff and board members in December 2021 that the feature was appropriately moderated, but found that “about half of Spaces content flagged for review was in a language the moderators did not speak, and there was little unmoderated.