iPhone 14, iPhone 14 Pro, Apple Watch Ultra

Apple announces iPhone 14 Pro and iPhone 14 Pro Max

Apple CEO Tim Cook has just announced the iPhone 14 pro, this year’s top models.

The smallest model with a 6.1-inch screen is called the iPhone 14 Pro. The larger model will be called the iPhone 14 Max.

These devices have a new front design with a smaller cutout for the front camera that enlarges the screen of the device. Apple calls the cutout a “dynamic island” and it can essentially show notifications or other system information, such as baseball scores.

The iPhone 14 Pro has a lot of new features:

  • An always-on display that doesn’t turn off when not in use.
  • Apple also introduced a new low power mode to extend battery life.
  • It uses Apple’s latest A16 Bionic chip, which Apple says was built on a 4-nanometer process.
  • A 48-megapixel camera thanks to a larger sensor.

It is available in four colors, space black, silver, gold and dark purple.

Apple showcases new iPhone 14 Pro models at September event

Apple adds satellite emergency service feature to iPhone 14

Apple announced an ability that has been talked about for a long time to connect its iPhone 14 series to satellites for emergency services at its Wednesday event.

The feature is designed to connect the antennas of an iPhone 14 directly to a satellite, to send a message to areas not connected by cell towers.

Ashley Williams, head of satellite modeling and simulation at Apple, said an algorithm in the phone compresses text messages to a size that “will take less than 15 seconds to send” to a satellite, before it is relayed to a ground station and an emergency service provider. .

The Emergency Satellite Service will launch in November and is included free for two years with an iPhone 14.

Satellite communications – which has several existing networks supporting specialized and purpose-built phones – is experiencing a new era of investment. Companies including by Elon Musk SpaceX and AST SpaceMobile previously announced partnerships with mobile service providers, with the same goal of bringing similar satellite services directly to mainstream consumer smartphones.

–Michael Sheetz

Apple announces iPhone 14 and iPhone 14 Plus starting at $799

Apple unveils new iPhone 14, 14 Plus at September event

Apple CEO Tim Cook has just announced the iPhone 14. So far, Apple has announced two new models: an iPhone 14 Plus and an iPhone 14.

The iPhone 14 Plus replaces the old “iPhone 13 mini” model with a larger model with a 6.7-inch screen.

The iPhone 14 will start at $799 and the Plus will cost $899. Pre-orders start September 9, and the smaller version goes on sale September 16. The Plus model won’t ship until October, though.

Apple said all US iPhone 14 models will no longer use physical SIM cards, replacing them with a digital eSIM that can support multiple phone numbers and is better for security.

iPhone 14 features include:

  • True Tone OLED Display
  • Five colors including a new light blue
  • Improved battery life
  • More durable ceramic screens
  • Better low-light performance on the front camera
  • Action mode that stabilizes the video
  • Security service called Emergency SOS via Satellite which can connect to emergency services even if the user is out of cellular or Wi-Fi range. It is free for iPhone 14 users in the US and in Canada and is launched in Canada.

Apple announces new AirPods Pro that cost $249

Apple CEO Tim Cook has announced a new model of Apple AirPods Pro, which includes noise-canceling wireless headphones.

They retail for $249 and go on sale September 23.

They have better sound quality and clarity, Apple said, thanks to an Apple H2 chip inside, an upgrade from the previous model’s H1.

New features include:

  • New touch control to adjust the volume
  • Longer battery life with up to 6 hours of listening
  • A smaller extra-small mouthpiece
  • A speaker added to the case
  • Can be charged with MagSafe chargers.

Apple said noise cancellation on new models is twice as good as before.

— How Leswing

Apple unveils high-end Apple Watch Ultra, starting at $799

Apple has just announced the Apple Watch Ultra, a new premium watch with a new design, larger screen and titanium case. The product is intended for outdoor athletes.

It will retail for at least $799 and hit store shelves on September 23. Pre-orders are available Wednesday.

It comes with a new watch face with more information, including a compass. It also features a new orange “action” button for quick use while working or wearing gloves. It can also show how deep the user dives underwater while swimming.

Apple Watch Ultra underwater


Apple says the watch can get up to 60 hours of battery life with a software update this fall.

Apple announces premium Apple Watch Ultra for tougher conditions

“Every detail has been engineered to make it tougher and more capable than ever,” Apple COO Jeff Williams said in a promotional video. — How Leswing

Apple announces low-cost Apple Watch SE starting at $249

Apple has announced a redesigned Apple Watch SE, which is a cheaper version of its main Series 8.

This year’s model includes:

  • A bigger screen
  • A new plastic design on the underside of the watch
  • Heart rate notifications
  • Fall detection

It will cost $249 or $299 from September 16. Apple markets it as a device for kids who may not need their own iPhone. — How Leswing

Apple unveils Apple Watch SE at September launch event

Apple announces Apple Watch Series 8 with temperature sensor

Apple Watch 8

Source: Apple

Apple CEO Tim Cook kicked off the video-focused launch event with Apple Watch news.

The new device will be called the Series 8, Apple COO Jeff Williams said. It’s more durable than previous models and features a new temperature sensor that the company will use to help track women’s health, including ovulation. The device can even estimate when the user has ovulated.

It will be available in four aluminum colors – black, gold, aluminum and red – and three stainless steel colors. It costs at least $399 for an aluminum model and $499 for a model with cellular connectivity.

Apple Watch cycle tracking


Apple says the device is designed to ensure data security and privacy and that health data will only be shared with the user’s explicit permission.

Apple also added new security features powered by two motion sensors. The new car accident detection that can detect if you were in a serious car accident and automatically call emergency services.

A new mode on Apple Watches can extend Apple Watch battery life from 18 hours to 36 hours by temporarily disabling always-on display and workout notifications.

Apple unveils Apple Watch Series 8 at September launch event

Cook began by posting a video highlighting the letters people wrote to him about how the laptop helped them get help in emergency situations. — How Leswing

Tim Cook: Announcement of new iPhones, Apple Watch and AirPods

The event begins. Tim Cook just said that the event will focus on three products, iPhone, AirPods and Apple Watch. –Sophie Pitt

We are in our places

We are in our places!

Sophie Pitt | CNBC

We are in our seats and the theater is starting to fill up. There’s definitely some sort of galaxy theme going on here. Apple’s invitation teased something “far”. We’ll find out what that means soon enough. –Sophie Pitt

Over 300,000 people are waiting to stream Apple’s launch on YouTube

Ten minutes before the scheduled start of the launch in Cupertino, Calif., more than 300,000 people are on YouTube’s live stream page, a sign that there is still significant consumer demand for information about new Apple products directly from the source. — How Leswing

Apple’s fall launches are critical

Apple’s fall launches are essential for the company as they attract millions of viewers around the world who want to learn more about Apple’s latest products. They’re building hype for new iPhones and other devices as we approach the all-important holiday shopping season, Apple’s busiest sales time of the year. — Like Leswing

We’re about to take our places

We are now going to the theatre.

Sophie Pitt

We go down to take our seats in the theatre. — Sophie Pitt

Tim Cook hints at ‘stellar’ theme for event

Apple CEO Tim Cook posted his traditional pre-launch tweet, which alludes to the event’s theme with the word “stellar.”

Apple’s invitations featured the tagline “far away” with images of deep space, which some Apple followers believe may suggest that Apple was preparing to launch satellite cellular connectivity for iPhones or some feature. photography of the night sky. — How Leswing

Discover the spread

Lots of snacks for the press and analysts before the event kicks off.

Sophie Pitt | CNBC

There are plenty of snacks and drinks here. We are about to descend to take our places before kick-off. –Sophie Pitt

Apple stocks typically don’t outperform after an iPhone launch

Investors looking to trade news of Apple’s new iPhones on Wednesday should keep Bernstein’s Toni Sacconaghi’s advice in mind.

“Historically, Apple shares have not reacted materially to iPhone announcements (as there are usually no surprises), and performance has generally been quite subdued in the 3 months following iPhone announcements. ‘iPhone (typically mid-September to mid-November) as investors wait to gauge the strength of the iPhone cycle,” Sacconaghi wrote in a note this week.

In fact, analysts say Apple shares generally move in line with the market a month after the reveal, CNBC reported this week. — How Leswing

The Apple Store is closed before the event

The Apple Store is down.


The Apple Store is down, according to tradition, until the end of the launch event, when it comes back online with all of Apple’s new products.

-Ashley Capoot

We are here at the Steve Jobs Theater in Cupertino

We have our badges!

Sophie Pitt | Apple

We’re here live in Cupertino, California at the Steve Jobs Theater, where Apple is about to unveil its new products. You can see in the image below that there is already a lot of press and analysts. And we are all badged. — Sophie Pitt

Press gathers for Apple’s iPhone 14 event

Sophie Pitt | CNBC

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